ZINNIA OLINARES

Navigating the currents of Philippine news media, I shape stories and curate factual information with a rhythm that is both relentless and exacting.

By drawing on years of experience across marketing and advertising—primarily within the gig economy—as well as business process outsourcing (BPO), start-ups, and the public sector, my work focuses on helping companies and individuals streamline workflows and achieve business objectives through a blend of practical strategy and analytical insight. This approach lets me deliver practical, results-driven solutions.

With a background in psychology and certification as a Career Service Professional by the Civil Service Commission (CSC), I bring expertise spanning research and writing, digital marketing, CMS-based website design and development, graphic design, and digital analytics.

My interests move fluidly across fashion and style, innovation, start-up development, and business and finance, while curiosity carries me into the more technical realms of computer science, engineering, and information technology (IT). 

Beyond the deadlines and bylines of the newsroom, I occasionally contribute to the development and training of artificial intelligence (AI) models for tech companies while also working on STYLECTUAL.

The throughline of these varied pursuits is my constant drive to understand, create, inform, and build bridges between ideas, narratives, people, and emerging technologies.